Web Reply Card - Direct Marketing e-Solutions

Benefits

The WebReplyCard Direct Marketing e-Solution!

With a traditional direct mail campaign you may offer a few options for collecting responses, each with their own compromises:

Business Reply Card via US Mail
- Subject to being "set aside" until convenient
- Handwriting must be transcribed, prone to errors
- Slow response due to transit time and transcription
Business Reply Card via Fax
- Subject to being "set aside" until convenient
- Restricts your audience, fax is becoming obsolete
- Must transcribe a very poor quality copy of handwriting
Telephone
- Most expensive option
- Subject to verbal transcription errors
- Noisy call-center environment, possible language barriers

The Web Reply Card gives you a new, attractive option for collecting responses, without the compromises of traditional methods. By duplicating your existing direct mail response piece online, the recipient can immediately enter their own information.

Quick and easy to respond
No transcription errors
Immediate data response

The Web Reply Card Difference

The WebReplyCard Difference	The Benefits
Your prospects can respond quickly and easily	Greater response rates Quicker returns
Your prospects enter their own information	More accurate information Eliminates data entry costs
Reply information is captured electronically	Eliminates brc postage costs Eliminates call center costs
Reply information is retrieved electronically	Eliminates fulfillment costs Data is available immediately

Pricing Comparison

Response Method	One-time Fee Setup Fee	Transaction Fees			Total For 1,000 Trans	Total For 10,000 Trans
Response Method	One-time Fee Setup Fee	Delivery	Data Entry	Total Ea	Total For 1,000 Trans	Total For 10,000 Trans
Toll-free Telephone	$1,250	$5.00⁽¹⁾	Inc.	$5.00	$6,250.00	$51,250.00
Toll-free Facsimile	$1,000	$0.80⁽²⁾	$0.45	$1.25	$2,250.00	$13,500.00
Business Reply Card	$750	$0.42⁽³⁾	$0.45	$0.87	$1,620.00	$9,450.00
WebReplyCard ⁽⁴⁾	$749	$0.00	$0.00	$0.35	$1,099.00	$4,249.00
Numbers are estimates for comparison purposes only and are not actual offers of service. (1) Assumes average call duration of 2 minutes at $2.50 per minute (2) Assumes single-page incoming fax, includes handling (3) Assumes standard postcard-size BRC, includes handling (4) Assumes standard BRC, fees may be higher for larger reply pieces

Learn More

Learn more about Web Reply Card pricing, then contact us to get started with your next Direct Response campaign!